Understand how Google Local updates affect organic search results| Outreach Strategic Marketing – Winston Salem SEO Firm
Ch-ch-ch-changes. You may have noticed that Google has introduced a new look to their search engine results pages. The biggest, boldest change is the number of businesses displayed but there are a number of other changes in the mix.
While we used to see a “7 pack” of local businesses listed, now the big G is only showing three business listings. That’s right, we’re down to three. This means your desktop search looks much like your mobile search where three listings fit perfectly on the mobile screen. It also means the battle for top rankings just seriously heated up.
Other differences we’ve noticed for many, though not necessarily all, listings:
It’s also worth noting that Google is testing home service ads in the San Francisco area for plumbers and locksmiths. We’re all accustomed to seeing that little gold box that alerts us to the presence of an ad. Well, that’s been replaced, at least for the time being in the test, with a little gray circle. It’s subtle and understated and looks an awful lot like organic results. Imagine how that could appeal to (and confuse?) those of us who resist the thought of being “sold to” through ads.
Why are they testing this? Google has invested $100 million in Thumbtack, built out their own platform and sees that Amazon Home Services has recently launched. They want their share of the home services pie.
Given the amount of change in the display information, conclusions from previous studies on user interaction and clickthru studies may not carry much weight now. As usual, it’s important to stay informed and monitor what is actually happening with your business online. Time will tell what the user experience will be like and, likely, Google will change it all up again. Contact Outreach Strategic Marketing if you need help understanding your online profile. We are your Winston Salem SEO Firm of choice covering the Carolinas.