Appliance Repair PPC Case Study
Case Study Overview
Appliance Repair Company was losing $4000 per month with their Google Adwords Campaign and was about to close up shop since it could not sustain the loses.
High cost per clicks were driving up the cost-per-aquisition (CPA) and the campaigns were not profitable and in-fact they were losing thousands per month.
Utilize Google’s automated rule feature to reduce the cost-per-click (CPC) of keywords that were too costly. Keywords with a lower click-through rate (CTR) were filtered out. They allowed us to reduce the cost-per-click while maintaining while maintaining the the account’s CTR.