Diabetes Supply PPC Case Study
Case Study Overview
Diabetes Supply Company, a leading supplier of diabetes supplies as advertising on Google Adwords. However, they hired a low budget PPC company and they were not as profitable as they would like.
Diabetes Supply Company needed a lower cost per conversion and needed to increase the number of leads… at the same time.
Regroup keyword, ad group and campaign structure for improved relevance. Review past data to trim poor performing keyword bid prices and implement negative keyword as needed.