Anti-Aging PPC Case Study
Case Study Overview
Anti-Aging Company was currently getting a couple of leads per day from Google PPC. They just hired 10 sales people and wanted to generate at least 10 leads so each sales person would have at least 1 lead per day.
Keywords in this industry can be as expensive as $10 per click. The quantity of leads needed to increase drastically while keeping cost per conversion steady.
Leverage the Google Display Network for lower cost clicks, conversions and demographic targeting.