Big Game Lodge PPC Case Study
Case Study Overview
Big Game Lodge has been a leader in the industry for many years and is a well known name. Big game fishing lodge advertises through print and television media with success and is looking to further expand to the internet.
After running with a Google adwords search network campaign for a couple of years the results had plateaued. They wanted to expand but the campaign had been tapped for all it was worth.
Leverage the Display Network with a retargeting campaign and a lead generation form with an opt-in for a free giveaway. Target only visitors that did not complete the form.